Xiamen, China - Four speeches were consecutively addressed on Dynamics of University Sports Development, mainly concerning funding opportunities and new media. FISU Secretary General/CEO Mr. Eric Saintrond furnished us with those increasingly prevailing interfaces of sports news on digital media, social media and applications, i.e., Facebook, You Tube, Instagram, Snapchat, Twitter, etc..To explore why bigger consumption of digital media can be achieved, he pinpointed a large number of factors like youth preference, convenience, and profitable revenues.
As Vice President of Federation of University Sports of China, AUSF President Mr. XUE Yanqing introduced the FUSC’s development of media especially in the last 5 years. Given the live data in charts and diagrams, it was clearly demonstrated that FUSC had made a rapid progress in promotion of China’s sports development and establishment of brand sporting events.
Chairman of the Board and Founder of Hupu Sports Mr. CHENG Hang critically analyzed the current situation of sport industry in China, exemplifying some influencing driving power that’d accelerated China’s university sports development, such as national policy, market demand and technical reconstruction. Drawing on the successful business model of NCAA in terms of digitalization and commercialization, he proposed his innovative idea of generalizing campus informatization teaching model realized by “Wisdom Playground”, a world’s largest reality platform connected by mobile internet.
In his report, Deputy Vice Chancellor of MARA University of Technology Mr. Abdullah Mohamad Said introduced their different funding opportunities the national federation, the organizing committee and participating teams may get for various sport events, which was backgrounded by the special educational system of higher education institutions in Malaysia.
On the afternoon, parallel workshops on development of university sports in 5 sub-regions, including Central Asia, East Asia, South Asia, Southeast Asia and West Asia, were separately unfolded.
Central Asia was co-chaired by AUSF Vice President Mr. JARGALSALKHAN D. and FISU Secretary Genearl/CEO Eric SAINTROND, with delegates from Mongolia, Kazakhstan and Kyrgyzstan. Delegates from each country briefed the NUSF organizational structures, funding resources and relations with national federations, etc. Concerns about referee fees were raised and possible solutions discussed.
In the East Asia group, AUSF President Mr. XUE Yanqing and FISU 1st Vice Present Mr. Leonz Eder co-chaired the discussion. A great many of hot issues were proposed, such as development of media, channels of communication, mechanism of dialogues, funding resources, etc.
With the co-host of AUSF Treasurer Mr. SEETOW Cheng Fave and FISU CDSU Director Mr. Laurent Briel, the South Asia region was grouped by member federations of Bangladesh, Pakistan, Nepal, Sri Lanka and India. They shared the developmental experiences in the past few years, and the difficulties and challenges they were faced with in search of financial sponsorship, team management and infrastructure.
The workshop of southeast Asia was chaired by Mr. Abdullah Mohamad Said. As Oceania is geographically close to southeast Asia, FISU Oceania President Martin Dolton was also invited to share their practice. The delegates mainly discussed the challenges they were faced with, namely lack of financial support, recognition of the international/regional university sports events etc. Besides, they also asked for urgent help they need from FISU/AUSF.
Co-chaired by AUSF Senior Vice President Mr. AL-HAI Omar and EUSA Secretary General MatjazPecovnik, the West Asia group consisted of the delegates from Saudi Arabia, Iraq, Oman, United Arab Emirate and Syria. Each delegate presented their own NUSF’s composition, approaches to funding resources or Universiades and championships they attended or hosted. A significant focus was drawn on the systemic difference between EUSA and AUFS relating to their organizational structures, participating teams as well as memberships.
Further details will be reported on the Parallel Workshop Conclusion session to be held on Nov.23rd. Please pay a close attention on AUSF website www.ausf.org.
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(Source: AUSF Secretariat)